Fuji Xerox Epicenter

September 3rd, 2004 . 3 comments

I recently completed some work, freelancing with LKS Design in North Sydney. The finished product is open and live now, so hopefully I won’t get in trouble for posting this here 🙂 The project was done for Fuji Xerox, who are opening four showrooms/exhibition spaces (called ‘epicenter‘) in Tokyo, Shanghai, Singapore and Sydney to promote and demonstrate their high-end printing equipment. The Tokyo site opened yesterday.

My main job consisted of creating an interactive kiosk display in Flash (microsite) for display on a huge 80″ plasma screen inside. Additionally, the epicenter contains around a hundred posters exhibited throughout the space, illustrating various ideals that they want to promote (eg. innovation, sustainable development, consistency of colour) that serve a dual purpose of showing off the print quality of their top hardware. I worked on two groups of these, business results and creativity, which was quite interesting.

One of the business results posters One of the creativity posters

One of the creativity posters One of the business results posters

(clicky clicky)


The first group was illustrating ‘business results’ with a series of experiments in information graphics, with sharp fine lines to emphasise precision:

business results business results business results business results

business results business results business results business results

business results business results business results business results

The other group was ‘creativity’. We worked with the very cool people at Engine who produced a video, some of it involving a scene where someone was ‘painting with light’ similar to what you can do with a sparkler candle in a photograph, but done in 3d. We wanted to use a still frame from it in the posters, but apparently they couldn’t render a file out of Maya that was high-res enough, and it was going to take them a long time to somehow break it up and render it with the detail that we wanted, too. So, I quickly recreated and rendered the whole thing in Blender, with our own special touches of nicer detail, colour and control over the layout across the posters 🙂 Unfortunately, one can’t get the real effect here, but these are suspended in the air in layers, and laid out so that from the angle you look at it in real life, the parts seem to match up.

business results business results business results

business results business results business results

business results business results

All of these were rendered out at A3, 300dpi and printed on an iGen3. Unfortunately some of the fine lines in the pics here look a little jaggy since they’ve been resized down a lot.

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